Apple’s next iPhones are almost here and they’ll be announced on Monday, Sept. 9. Here’s all you need to know about when and how to watch the announcements as they unfold.
Apple Special Event: Date And Time
Monday, September 9 is the date for the event, which is tagged, “It’s Glowtime,” which is thought to refer to the glowing effect Siri will have on the new iPhones, and is a key sign that Apple is bigging up Apple Intelligence, as it surely will at the event.
It’s worth emphasizing that this keynote is on a Monday. Apple has never launched an iPhone on a Monday before. It’s usually a Tuesday or occasionally a Wednesday.
The reason for the change hasn’t officially been revealed but for sure the clash with the Presidential debate between Donald Trump and Kamala Harris would have been a part of it. That’s due to take place on the Tuesday.
The time is exactly as expected: 10 a.m. Pacific (which is 1 p.m. Eastern and 6 p.m. for those in the U.K. That tallies with the time Apple almost always plumps for.
Apple Special Event: How To Watch
There are several ways to watch the keynote, which has been filmed—it’s not a live event, though there is an in-person component for members of the press to watch the broadcast at the Steve Jobs Theater in Apple Park.
First of all, you can go to the Apple website. The wording on the event page says “Tune in at apple.com or on the Apple TV app.” So, not only is it on the website but if you have an Apple TV, iPhone, iPad or Mac, you can watch it on the Apple TV app as well. The app is also directly available on a number of smart TVs. Note that you don’t need to be an Apple TV+ subscriber to watch.
Then there’s the YouTube option, which means Apple’s YouTube channel. The holding page here confirms how many days until the special event, and even lists the date and time in the time zone you’re watching from.
Some other sites are also hosting the keynote, which has the advantage that reporters can comment in real time on what’s announced, and the disadvantage that you may not want that kind of intrusion.
Not long to wait now.