LinkedIn passed one billion users this year. The platform rewards creators who show up consistently and try new things. But most people stick to basic posting and hoping. It’s time to switch up your strategy with tactics other founders haven’t discovered.
These methods work because they tap into LinkedIn’s latest algorithm changes. Stand out from the crowd when you implement these proven tactics everyone else doesn’t know about yet.
Get ahead on LinkedIn: power moves to win the game
Regular LinkedIn posts limit your reach. A LinkedIn newsletter bypasses the typical restrictions and lands straight in your subscribers’ inboxes. Yes, you read that right. Pick a specific topic you know inside out (I chose AI for coaches) and commit to regular deep dives.
Launch your newsletter by clicking the “write article” button on your homepage. Select “create a newsletter” and name it something specific to your expertise. Pick a tight publishing schedule and stick to it. Start with weekly then adjust based on engagement. Share exclusive insights, analyze industry trends, and showcase client stories.
Go live with intention
Pre-recorded content feels staged. LinkedIn Live creates real connections through unscripted moments. You talk, your audience responds, relationships grow stronger. Live sessions grab attention in a way that standard posts never will.
Pick themes for your live sessions based on what your audience needs help with right now. Keep sessions under 30 minutes. Teach one specific skill, analyze one business problem, or interview someone your audience wants to learn from. Tell your network when you’re going live and what they’ll learn.
Master strategic commenting
Generic comments waste everyone’s time. Strategic commenting means selecting target accounts and adding real value to discussions. Your thoughtful responses get seen by potential customers who already engage with content like yours.
Find 20 accounts that share your target audience and save their activity URLs in a bookmarks folder. Each morning, read the latest post on each profile and write a response that moves the conversation forward. Share your experience, give actionable tips, or ask smart questions. Track which comments spark meaningful discussions.
Get specific with keywords
Boring job descriptions won’t cut it. Your profile needs intentional keyword placement to show up in searches. Get found by the right people when you optimize every section.
Run searches of the top creators in your niche and note which words appear most. Add these naturally throughout your profile, especially in your headline, about section and experience. Match your keywords to what your ideal customer types when searching. Remove corporate jargon and replace it with terms your audience uses.
Reframe your best content
Stop creating new content every day. Take your top performing posts and give them a fresh angle. Change the hook, swap the image, add recent insights. Test which elements make the biggest impact. Keep experimenting, keep evolving.
Check your analytics for posts with high engagement. Wait two weeks minimum then reshape the winning message. Keep the core point but write a completely new post. Track which version performs better to guide future updates. Use this tactic to produce content that gains traction every time.
Win at LinkedIn: proven tactics for 2025 success
Stop doing what everyone else does on LinkedIn. Launch your newsletter to build a dedicated audience. Use LinkedIn Live to create real connections. Master strategic commenting to get noticed by the right people. Optimize your profile with powerful keywords. Give your best content a second chance with fresh angles.
The platform rewards those who dare to be different. Pick one tactic and implement it this week. Test what works for your audience. Keep improving until you find your winning formula. Success on LinkedIn comes from standing out, not blending in.