Adidas
business
Adidas set to benefit as Nike struggles
The success of Adidas'Â opens new tab low-rise multi-coloured Samba and Gazelle sneakers, along with weaker sales at rival Nike, should help the German sportswear brand deliver strong second-quarter sales and its biggest profit margin...
business
Nike to become Germany supplier in 2027 after seven decades with Adidas
The German Football Association (DFB) announced that American sportswear giant Nike would become their official supplier from 2027 onwards, ending a decades-long partnership with German firm Adidas.
The DFB said on Thursday Nike would supply...
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